Currently the book that I am reading, which I believe that everyone should read is: Influence by Robert Cialdini. Even if you do not find yourself in sales, or a position in which you are marketing yourself to others, it is an invaluable book to read. It helps showcase how the decisions that companies make, may influence your daily choices.
When it comes to every choice we are bombarded with a variety of influences, from scents and sounds to specific phrasings. We all find ourselves filtering every option through social norms, our own biases and even the likability of whoever we are talking to, and most of us are ignorant to the subtleties of social interaction.
If you don’t understand the psychology of influence, you are susceptible to it. Break free from the herd, and find yourself free to be your own person, conscious of your own decisions and external factors of persuasion.
Arynuk 